The first Hello Kitty brand-zone in Russia will appear in Moscow amusement park “Dream Island”

21 Mar 2017

“REGIONS-Entertainment”, which is a part of REGIONS Group of Companies, announced signing of license agreement on the first Hello Kitty brand zone in Russia that will include company shop, café and attraction, which design will be developed specially for the hugest covered theme park in Europe - “Dream Island”.

Hello Kitty, first appeared in 1974, in few decades became one of the most unique and interesting characters in the world in few. Hello Kitty trade mark was registered in 1976. Hello Kitty brand is extremely popular in the whole world – it has become an attribute of femininity, a symbol of youth and love of life. As elsewhere in the world, Russians love Hello Kitty and for its fans opening of the first brand zone will be a great news. In new company café visitors will be able to buy many unique and delicious deserts. Near the café there will be an attraction designed specially for “Dream Island”. The opportunity to visit fairy world of Hello Kitty will be provided to Russia citizens for the first time.  

“We are happy to become a partner of such huge and famous company as Sanrio. Hello Kitty is extraordinary character. Moreover, it is very popular in our country. For us, it is a great pleasure to invite Hello Kitty to the “Dream Island” and to grant to our guests a unique possibility to touch a legend”, - said Amiran Mutsoev, member of the Board of Directors of the Regions Group of Companies, during MIPIM.

Moris Calasso, license director of Sanrio GmbH said: “Sanrio are happy to become a part of the team with REGIONS Group of Companies in such a project in order to create the first Hello Kitty brand-zone in Russia. It is a great honor for us. This project is very ambitious and we are sure – it will fully represent all the values of our company and of the wonderful and kind Hello Kitty brand”.